ACC Partners With Leading Corporations, Organizations On CardioSmart Initiative

The American College of Cardiology (ACC) has announced the initial sponsors of its CardioSmart National Care Initiative – a patient-centered campaign to engage people to play an active role in their own heart health and empower them to make better, healthier lifestyle choices. These leading companies and organizations are helping the ACC strategically raise awareness and encourage patient involvement and understanding of cardiovascular disease and impacts of lifestyle choices through:

  • Delivery of practical tools and information for use in member clinician offices and via a comprehensive, web-based platform;
  • Creation of robust news and editorial features geared for patients and their families;
  • Sponsorship of member-led, community-based events and programs promoting cardiovascular health; and
  • Collaboration with strategic external partners to allow broader dissemination of practical tools and patient-centered information.

Corporate sponsors of the ACC’s CardioSmart programs include AstraZeneca, Boehringer Ingelheim Pharmaceuticals, Inc., Boston Scientific, Bristol-Myers Squibb/sanofi Pharmaceuticals Partnership, Coca-Cola, Colgate-Palmolive Company, Daiichi Sankyo, Inc. and Lilly USA, General Mills, GlaxoSmithKline, Medtronic, Merck, Novartis, Pfizer, sanofi-aventis, and Takeda Pharmaceuticals North America, Forest Laboratories, Inc., and the California Health Care Foundation. The College is also collaborating with the National Heart, Lung, and Blood Institute on evidence-based content that will be a part of the CardioSmart initiative, and the Peoplechart Corporation in the development of disease management tools.

The CardioSmart.org website will continue to be a key component of the CardioSmart initiative, particularly when it comes to the delivery of patient tools and information. The site offers information on risk factors, specific conditions, as well as on diagnostic tests and treatments patients may encounter; online blood pressure and condition tracking; a video library; patient stories; and more. The College is also working closely with partners to provide content aimed at specific patient groups. The ultimate goal for CardioSmart.org is to have it serve as an extension of the office or hospital visit and allow care providers to continue the partnership with their patients outside the exam room.

Community events are also a large component of the overarching CardioSmart strategy. CardioSmart Atlanta, which was sponsored by the Georgia ACC Chapter and held in conjunction with ACC.10/i2 Summit, is serving as the model for similar state and/or regional events over the coming years. The Atlanta event included blood pressure screenings, cooking demonstrations, heart healthy kids’ activities and several educational presentations and products. A similar event will be held in conjunction with ACC.11/i2 Summit in New Orleans this next April and the College is working with its diverse group of corporate sponsors on outreach strategies.

The ACC is also working with our national partners to help deliver CardioSmart strategies directly to people at risk for heart disease. Most recently, the ACC’s California Chapter began piloting the CardioSmart Hypertension Program, which is designed to produce measurable improvement of patients’ understanding of their cardiovascular health, as well as improved hypertension outcomes. Key metrics are physician/practice adoption and patient enrollment rates, as well as the sustainability of the program in terms of patients’ willingness to track their blood pressure for an extended period of time. The benchmark of patients’ blood pressures compared to guideline-recommended targets will serve as an outcome measure

The CardioSmart National Care Initiative is based, in part, on the growing body of evidence suggesting that medical outcomes can be improved when people become more knowledgeable and engaged in their own health management and care. Getting early detection, prevention and disease management messages into the mainstream – where people at risk for heart disease are already engaged – has been shown to be an effective way to educate people and promote health behavior change and is also a fundamental part of successful public health interventions.

“Heart disease remains America’s deadliest and most costly health problem. By engaging patients and those at risk in prevention strategies and self-management, our goal and hope is that Americans become healthier with an overall reduced risk of heart disease,” said Ralph Brindis, M.D., M.P.H., president of the ACC. “Our corporate sponsors will leverage their considerable reach to engage a broad population and deliver important prevention and disease management information and tools to consumers.”

Note: The ACC’s newly formed Patient Centered Care Committee and Board of Trustees carefully review each potential sponsor, its products and how well the organization and its brand fit with the ACC’s goals and values. The ACC will not endorse any product or service in connection with its CardioSmart National Care Initiative. In addition, the ACC maintains complete editorial independence over program materials and tools, which support guideline-based cardiovascular care and prevention. View the CardioSmart Partnership Policies here.